by ShopSite Lauren » Tue Jan 28, 2014 2:15 pm
I like the look of the website!
I am not an SEO expert, but I do regularly work with some of the basic rules for SEO, such as focusing on a few keywords per page, and not deviating from those, as well as getting correct structure, etc so search engines can easily sort the information on the page and get the main points of the page that you want search engines to see.
It looks like you have Google Analytics enabled, so you likely have also setup a Google Sitemap. If you have, log into this merchant's Google Websmaster Tools and view the sitemap. Within this area of Webmaster Tools you can check out the top 20 keywords on the website (on all pages submitted in the sitemap). This will give you a better idea of how search engines view their website in a snapshot of 20 words. Sometimes merchants and designers will use placeholder words such as "item" "image" or "product" and those words will be used so frequently that they are some of the top keywords.
Another thing to check out is the page speed. Sites that take longer to load will be ranked lower by search engines.
http://developers.google.com/speed/pagespeed/insights/
Matching keywords to page. I went to the site and clicked on "jewelry." From a shopper point of view, the less clicks to a product or a purchase link, the better. I would suggest having some products "Featured Jewelry" right on that page to build excitement about the jewelry. I also looked at the code on the jewelry page. From a search engine point of view, there weren't many keywords on this page. There weren't any meta keywords or meta description tags, so if you add those, make sure they include the jewelry keywords in them. The page title should also include those same keywords. The file name for the jewelry page is jewelry.html, which is good, but the title doesn't have the word "Jewelry" in it at all. I would suggest changing the title from "Art and Soul Beads - Emily's Collection" to something like "Jewelry, Necklaces, Earrings, Bracelets".
Another example of this is on the product pages. I went to the necklace, http://www.artandsoulbeads.com/store/product4916.html. For this page, I would change the file name from a default file name, product4916.html to something specific with keywords such as swarovski-purple-sterling-necklace.html. Then in the page title, meta keywords, meta description, and even the H1 tag on the page (for example, the product is a necklace, but it doesn't include the word "Necklace" in the product name at all), you will want to repeat the main keywords, such as swarovski, sterling silver, necklace, maybe even the type of jewelry, such as "wedding necklace."
It looks like some links on the site have titles and some images have alt tags, but you will want to have title tags on all links and alt tags on all images, this is another way to tell search engines what the link/image/page is about.
Those are my quick tips, I hope that helps some.
- ShopSite Lauren
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