What many merchants (and websites in general) will do is use a blog application. You can then link to your blog where customers can comment, etc. For setting up your website this way you would first contact your hosting provider and have them install blog software in your account (Word Press is free and many hosting companies can easily install this for you). Here you have a decision, whether you want your blog installed to a different domain, a sub directory or just a sub folder. For example, if your store was at mystore.com, you could have the following options (and more, but these are three common ones):
mystoreblog.com (you will need to purchase this domain, you can ask your host about pricing)
blog.mystore.com (this is a subdomain, not all hosts would allow this but many will)
mystore.com/blog (this is a subfolder)
Here are three current sites that use each of the above options:
New Domain: Microsoft Windows, microsoft.com has their blog at windowsteamblog.com
New Domain: McDonalds, mcdonalds.com has their blog at mcdonaldsblog.com
Subdomain: REI, rei.com has their blog at findout.rei.com
Subdomain: Twitter, twitter.com has their blog at blog.twitter.com
Subfolder: ShopSite, shopsite.com has their blog at shopsite.com/blog
Subfolder: Dilbert Comics, dilbert.com has their blog at dilbert.com/blog
Once your blog is setup, it is just a matter of linking to it from where you want. Some merchants/websites will have a link to their blog in the header and/or footer on all pages, or will just advertise their blog on their home page.
- ShopSite Lauren
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